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How Learning Sales Can Help IT Teams

t2-jan-blog-2Disruption of emerging trends constantly keeps the IT industry alert — or at least it should in certain cases. Some of the buzz terms that define new developments in technology include Internet of Everything, digital transformation, and microservices.

Meanwhile, the cloud, containers, and the Internet of Things (IoT) appear to be established norms that aren’t going away. Furthermore, many companies aspire to integrate downloadable applications with their services. Here are reasons computer consultants need to balance focus on these developments with sales.

Innovations vs. Distractions

One of the biggest challenges of the tech support industry is to sort between meaningful innovations and marketing distractions. Is it necessary to devote time to every trend, such as the consumerization of IT? It actually depends on the goals, resources, and clientele of each provider, since there are multiple ways to resolve any specific problem.

Making the field more complicated is the niche branding of “as a Service” concepts that have been inspired by the SaaS boom. The question becomes: how much time should firms that market themselves as tech experts spend on learning trends that may have little effect on their markets?

The answer needs to stay close to the organization’s budget and the needs of existing clients. If a technology provider invests too much in new technology, this can drain the budget or lock in clients it cannot efficiently serve. Too much focus on how to manage multiple data streams can lead to diminishing returns, which is why it helps to specialize in certain areas while still offering broad packages.

Many times new technology is redundant and merely introduces new semantics to the industry. AWS EC2 instances, for example, essentially equate to VMware vSphere virtual machines (VMs). Even for the most experienced tech talent, this proliferation of variations can create confusion while draining resources on learning subtle differences in these services. One of the best ways for tech professionals to filter through this cutter is to learn sales.


What Tech Pros Should Know About Sales

Although IT and sales are often considered separate professions, learning sales helps tech experts adopt valuable skills that can enhance their careers by influencing colleagues and technology within the companies they work for. Understanding the sales process gives tech professionals an edge in problem solving when they deal directly with customer needs. It helps them communicate and see through marketing hype better instead of thinking in terms of technical jargon.

Here are basic sales steps that can help tech pros advance their careers by making better decisions for customers:

  1. Set the stage for expectations and resource needs by focusing on solving a problem instead of promoting features.
  2. Master solutions by knowing the differences in when and where to apply them.
  3. Improve consistency and control by applying the solution to a process.
  4. Deliver persuasive presentations that point toward clear and logical decisions.
  5. Move the pitch forward by focusing on the end result.
  6. Emphasize value while weighing costs attributed to time and labor.
  7. Be conscious of time and attitude factors that influence mindset.

Even though there’s an industry stereotype that tech support and sales don’t mix, it’s advantageous for tech support teams to develop sales skills, which can contribute to customer satisfaction as well as enhance their careers. The more skills they can bring to their organizations, the better career opportunities they will have.

Securing the Right Levels of Encryption

EncryptionIn a business environment where workplace collaboration is now considered the norm, how are consumer-focused companies implementing end-to-end security? According to industry experts, many commercial entities are simply emulating the security infrastructures of companies like Apple and WhatsApp.

To combat unsolicited messaging and foreign intrusion, Apple revamped its security infrastructure to protect all its iPhone users and data. Similarly, WhatsApp amended its messaging technologies so that no one could access messages except for end-user clients. These changes have served as models for businesses wishing to incorporate stronger levels of encryption for their communications technologies.

Issues with Encryption

While encryption is now commonplace for collaborative efforts, it is still not easy for companies with cloud-based messaging and communications. This is due to the following obstacles:

  • Cloud technologies are consistently changing and evolving, resulting in newer encryption modules that must be adopted and implemented by subscribers.
  • Cloud-based services are now adding more features, including bots, artificial intelligence, and even third-party integration.
  • The above-mentioned features are simply known as “valued additions”. However, this means that third party vendors will still have full access to user data and content.

To tackle this form of “accepted intrusion”, companies in the cloud are looking for stronger and more durable forms of encryption. In fact, they are seeking codes and programs that will protect user data and transmissions from even recognized vendors and services providers. In an industry that is blanketed with so many forms of encryption, is it possible to secure the right balance between content access and privacy?

Encryption Solutions in a Nutshell

There is no concrete answer to the current encryption dilemma. However, IT experts still play a pivotal role in encrypting codes and establishing access, eligibility, and defense for messaging programs. In other words, companies cannot go either way with encryption; not too insecure, but also not too clamped down. They must collaborate to find common ground and acceptable levels of encryption for all parties involved.

To that end, businesses should use fully locked down end-to-end consumer messaging tools. This means companies can take advantage of existing encryption and security codes without investing in other paid messaging apps.

Enterprise Messaging Providers

While WhatsApp seems to be a plausible solution, it is not the only program in town. Enterprise messaging providers also feature end-to-end encryption databases for all messaging platforms. However, services like Slack and HipChat are designed to be less strict when it comes to recognized intrusion. The latter includes IT involvements, especially during periods of downtime and maintenance. Certain clients may also have access to these internal chat databases, which can seriously impact privacy. With this in mind, user content and data can still be breached, and hackers may easily be able to intrude as well.