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How Learning Sales Can Help IT Teams

t2-jan-blog-2Disruption of emerging trends constantly keeps the IT industry alert — or at least it should in certain cases. Some of the buzz terms that define new developments in technology include Internet of Everything, digital transformation, and microservices.

Meanwhile, the cloud, containers, and the Internet of Things (IoT) appear to be established norms that aren’t going away. Furthermore, many companies aspire to integrate downloadable applications with their services. Here are reasons computer consultants need to balance focus on these developments with sales.

Innovations vs. Distractions

One of the biggest challenges of the tech support industry is to sort between meaningful innovations and marketing distractions. Is it necessary to devote time to every trend, such as the consumerization of IT? It actually depends on the goals, resources, and clientele of each provider, since there are multiple ways to resolve any specific problem.

Making the field more complicated is the niche branding of “as a Service” concepts that have been inspired by the SaaS boom. The question becomes: how much time should firms that market themselves as tech experts spend on learning trends that may have little effect on their markets?

The answer needs to stay close to the organization’s budget and the needs of existing clients. If a technology provider invests too much in new technology, this can drain the budget or lock in clients it cannot efficiently serve. Too much focus on how to manage multiple data streams can lead to diminishing returns, which is why it helps to specialize in certain areas while still offering broad packages.

Many times new technology is redundant and merely introduces new semantics to the industry. AWS EC2 instances, for example, essentially equate to VMware vSphere virtual machines (VMs). Even for the most experienced tech talent, this proliferation of variations can create confusion while draining resources on learning subtle differences in these services. One of the best ways for tech professionals to filter through this cutter is to learn sales.


What Tech Pros Should Know About Sales

Although IT and sales are often considered separate professions, learning sales helps tech experts adopt valuable skills that can enhance their careers by influencing colleagues and technology within the companies they work for. Understanding the sales process gives tech professionals an edge in problem solving when they deal directly with customer needs. It helps them communicate and see through marketing hype better instead of thinking in terms of technical jargon.

Here are basic sales steps that can help tech pros advance their careers by making better decisions for customers:

  1. Set the stage for expectations and resource needs by focusing on solving a problem instead of promoting features.
  2. Master solutions by knowing the differences in when and where to apply them.
  3. Improve consistency and control by applying the solution to a process.
  4. Deliver persuasive presentations that point toward clear and logical decisions.
  5. Move the pitch forward by focusing on the end result.
  6. Emphasize value while weighing costs attributed to time and labor.
  7. Be conscious of time and attitude factors that influence mindset.

Even though there’s an industry stereotype that tech support and sales don’t mix, it’s advantageous for tech support teams to develop sales skills, which can contribute to customer satisfaction as well as enhance their careers. The more skills they can bring to their organizations, the better career opportunities they will have.

The Benefits of Using Infrastructure as a Service

shutterstock_184875824Despite the increasing popularity of cloud services, Infrastructure as a Service (IaaS) is often underutilized. Many businesses may not be aware that IaaS gives CIOs and CEOs the ability to take advantage of infrastructure as a means of expanding the company and increasing efficiency.

 
 

How IaaS Works

IaaS specifically deals with virtual services, including security strategies, maintenance, and backup, all through an Internet connection. Because IaaS is a per-use service, companies only need to pay for what they use, which can ultimately help them save money while being able to take advantage of the latest in cloud technology to enhance their business operations.

Why Use IaaS?

There are several reasons to use IaaS in business operations. With effective IaaS services, companies can see positive results in the long term, including:

Lowered Costs.​ One large advantage of IaaS is that it is inexpensive. Companies only need to pay for the specific aspects of IaaS that they use, helping them avoid spending more than they might with set monthly payments for services they don’t often use. IaaS also gives business owners the ability to rely on a smaller team of IT professionals without any increased risk of breaches or other issues.

Access to State-of-the-Art Technology. IaaS gives customers access to many innovative technologies that business owners can customize to meet specific needs. The limitations that come with other services aren’t there with IaaS, with technology freely available to help businesses evolve.

The Ability to Expand. IaaS allows businesses to grow because of outsourced IT. The less time companies have to spend focusing on the technologies they use for business platforms, the more they can return their focus to running the business. With a managed infrastructure handled by a devoted team offsite, business owners can spend much-needed time promoting their company and developing better business strategies.

Complete Scalability Based on Needs. IaaS is flexible and scalable, and accommodates technological needs as the business evolves. Companies can easily make changes without the hassle of completely changing the workspace and altering hardware or software.

Implement IaaS in Business Operations for Simplified Technology

IaaS gives businesses the chance to focus more on developing the company itself, without the pain of having to decide on the right technologies and deal with implementation. Outsourced IT through IaaS can help ensure that companies’ business platforms stay secure and efficient, with the ability to change on-demand. Contact us today to learn how we help businesses implement IaaS.

4 Reasons Why Colocation Is Booming

t2bThe cloud isn’t the only buzzword being embraced by a growing number of businesses. Companies are also warming up to colocation services in an effort to reduce their overhead expenses and improve their efficiency. This upward trend hasn’t gone unnoticed by analysts, who have predicted a compound annual growth rate (CAGR) of 13.6 percent for colocation services through 2018.

There are plenty of reasons why businesses are now counting on colocation for their data storage and management necessities.

Colocation offers lower expenses than in-house data hosting.

In the old days, businesses relied on in-house hardware along with their own IT teams to handle their data needs. However, the up-front costs of designing and building a data center, along with maintenance costs and the steep expenses required to power and cool that equipment, often proved formidable to a company’s bottom line.

These days, paying a third party to utilize their dedicated facilities and equipment has proven more cost-effective than using in-house alternatives for data storage and management. To the average CFO, paying monthly fees for colocation makes more fiscal sense than the initial and long-term outlay for an in-house data solution.

Colocation centers are highly equipped for a business’s needs.

Colocation also packs a punch when it comes to computational power. These facilities not only have a much smaller footprint than most in-house solutions, but they’re also more powerful than most designs put into place in most in-house builds. This offers the average small and medium-sized business a definite advantage: access to the fastest and most efficient infrastructure available.

Businesses are growing more concerned with data security.

Thanks to highly publicized data breaches and other security failures, businesses are concerned about the security of their data more than ever. There’s also the issue of compliance with a growing number of regulatory statutes, and each has its own set of concerns for achieving and maintaining compliant status.

Instead of worrying over digital and physical security with an in-house setup, companies are handing off those concerns to seasoned experts within the colocation industry. Most colocation facilities have the staff and the training to remain up-to-date on the latest security threats and to address other security needs when warranted.

Businesses want to keep up with the latest technology.

The swift currents of changing technology often mean that some businesses can’t keep pace—at least not when it comes to their data infrastructure. The in-house infrastructures of old are quickly giving way to new and improved technologies that promise greater efficiency and lower costs.

For example, many companies are turning to their colocation providers for localized monitoring and management instead of using their own staff to remotely handle their colocated equipment. This allows in-house staff to remain focused on their core competencies while leaving the burden of continual development and training of new technologies to the colocation providers.

Given these benefits, it’s not hard to see that colocation is offering businesses many advantages when it comes to handling their data infrastructure. As businesses continue to refine and streamline their business strategies, colocation and other innovative services will see continued gains in the competitive marketplace.